Senior Marketing Specialist
Job Overview
Berkshire Hathaway HomeServices PenFed Realty (PenFed Realty), a wholly owned subsidiary of PenFed Credit Union (PenFed), is hiring a (Hybrid) Senior Marketing Specialist to work at our Southlake, Texas; East Wichita, Kansas; Santa Rosa Beach, Florida or Eisenhour, Virginia office. The primary purpose of this position is to take marketing projects from concept to completion by designing original digital, traditional, photography and video marketing campaigns and collateral. This role will also craft unique branded materials, social media campaigns, digital ads (brand awareness and lead generation), as well as perform market research and campaign analysis.
Responsibilities
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.
- Collaborate with the Director of Marketing and senior company leadership to define and implement innovative solutions for the company direction, visuals, and user experience, and produce a variety of high-quality visual media projects.
- Have a servant's heart to provide daily concierge-level customer service to our customers (Real Estate Agents) by helping them identify their marketing needs, craft strategic marketing plans, and helping them execute by coaching and connecting them to our tools and resources.
- Develop an understanding and promote the value and application of our resources, tools, and programs to our customers, both generally and in response to their specific marketing needs.
- Manage production of company videos and agent headshot photography - including brainstorming, storyboarding, creative script writing, planning and production, and final output.
- Organize and lead company marketing training, education, and events (both in-person and virtually)
- Execute all design and marketing projects from conception to delivery - including, but not limited to brochures, flyers, newsletters, signage, web banners, website, print & digital advertisements, white papers, publications, infographics, email announcements, presentations, promotional products.
- Measure Analyze and report monthly performance of company resources, tools & campaigns, gain insight and assess against goals to improve when necessary.
- Prepare marketing and recruiting strategies alongside other employees and senior company leadership.
- Work with marketing peers to establish consistent content themes.
- Monitor and Assist with Company Social Media Channels (Facebook, Instagram, Twitter, and Company Facebook Group)
- Collaborate with Executive Leadership alongside the marketing team to create unique and effective social media advertising for consumer brand awareness, recruiting and lead generation.
- Assist, troubleshoot and strategize with customers via phone, Help Desk, & email.
- Review others' work to ensure high quality.
- Brainstorm new and creative growth strategies.
- Manage, organize, and maintain digital assets, including files, photos, videos, logos and art for company and agents utilizing marketing services, providing assets and support to stakeholders as necessary.
Qualifications
Equivalent combination of education and experience is considered.
- Minimum of four (4) years’ experience in marketing/graphic design.
- Proficient in design software and online design tools (e.g., Adobe Creative Suite, Canva) and Microsoft Office Suite – Word, PowerPoint, & Excel.
- Photography/videography & video editing skills are a strong advantage.
- Advanced Knowledge of social media platforms (Facebook, Instagram, Twitter) and their advertising platforms (i.e., Facebook Ads Manager)
- Skilled communicator with great interpersonal skills, building and managing relationships.
- Meticulous attention to detail, highly organized.
- Up to date with the latest trends and best practices in graphic design, online marketing, lead generation and measurement.
- Solid creative writing and communication skills (e.g., company communications, website & collateral copy)
- Must be able to work multiple projects concurrently and shift priorities as required to meet business requirements and deadlines.
- Forward-thinking and team-oriented with the ability to educate and train others in use of technology.
- Extensive experience in taking solutions from idea to implementation.
- Ability to work independently and thrive in a fast-paced, fluid environment, meeting tight deadlines and high expectations.
- Familiarity with real estate and its terminology is a plus.
Supervisory Responsibility
This position will not supervise employees.
Licenses and Certifications
There are no licenses or certifications needed for this position.
Work Environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. This position offers a remote working environment as an option.
*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*
Travel
Limited travel to various websites is required.
#LI-Hybrid
Benefits
At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You’ll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities.
About Us
Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day.
Berkshire Hathaway HomeServices PenFed Realty, LLC is a full-service real estate company ready to assist our clients with buying, selling and renting a home. The company is a wholly owned subsidiary of PenFed Credit Union and is the largest independently-owned brokerage in the Berkshire Hathaway HomeServices network, placing us in the top 1% of all real estate brokerages in the country.
With almost 60 offices and nearly 2,000 world-class sales professionals, we offer complete service coverage in Virginia, Maryland, the District of Columbia, Delaware, Pennsylvania, West Virginia, Florida, Tennessee, Kansas and Texas. In addition, we also offer specialized client services which include management of vacation properties and long-term rentals, corporate relocation services and national referral network.
Equal Employment Opportunity
PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.
PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.
