Social Media Specialist

PenFed is hiring a (Hybrid) Social Media Specialist at our Tysons, Virginia location. We’re looking for a detail-oriented and creative Social Media Specialist to join our team. Reporting to the Social Media Manager, this role is ideal for a professional who can think strategically while executing day-to-day social media activities.  The ideal candidate will develop and implement social media strategies aligned with organizational goals, while also creating content, managing platforms, and engaging with our community in real time.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.

• Develop, refine, and implement social media strategies that align with organizational objectives.
• Conduct audience, competitor, and trend research to guide content strategy.
• Create and maintain an editorial/content calendar in partnership with the marketing team.
• Track platform updates, emerging trends, and best practices to inform strategy.

• Write, edit, and publish engaging content (copy, graphics, video).

• Collaborate with designers, videographers, and other creative partners to produce high-quality content.

• Manage daily posting and scheduling across all social media channels.

• Ensure content is consistent with brand voice, values, and compliance guidelines.

• Work with Executive Correspondence team to monitor social channels for engagement opportunities, responding to comments and mentions.

• Work with Compliance team to ensure all posts meet compliance regulations.

• Build and nurture online communities that strengthen brand reputation and relationships.

• Implement growth strategies to increase followers, reach, and engagement.

• Track, measure, and analyze social media performance metrics.

• Provide insights and recommendations to optimize future campaigns and content.

• Prepare regular reports for leadership on progress toward KPIs.

 *This role is responsible for ensuring business continuity.*

Equivalent combination of education and experience is considered.

• Bachelor's Degree required in Marketing, Communications, Digital Media, Journalism, or related field is required.
• Minimum 2 years of professional experience managing social media platforms for a brand, agency, or organization.
• Exceptional written communication skills, with strong command of grammar, spelling, and style.
• Proven track record of developing and executing content strategies across major platforms (Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, Pinterest, etc.).
• Experience with short-form video content creation (TikTok, Instagram Reels, YouTube Shorts).
• Experience with social media management tools (Hootsuite, Meta Business Suite, Sprout Social, or similar).
• Demonstrated ability to analyze performance metrics and translate insights into actionable strategies.
• Experience in content creation (copywriting, basic graphic design, photo/video editing, or collaboration with creative teams).
• Knowledge of paid social campaigns, audience targeting, and boosting strategies is a plus.
• Experience coordinating or collaborating with cross-functional teams (communications, design, events).

Supervisory Responsibility

This position will not supervise employees.

Licenses and Certifications

There are no additional certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel to various worksites and be on-call may be required.

#LI-Hybrid